Marking the fashion house’s first runway show since the pandemic, creative director Sarah Burton invited guests to a transparent dome within London’s Tobacco Docks to present the SS22 collection.
Wrapped in a brightly-lit plastic dome, the rooftop venue inspired by the idea of storm chasers. The hazardous pastime inspired her collection: a post-pandemic image of mankind accepting the powers of nature rather than fighting it. “In the studio, we’re surrounded by the sky,” Burton said, referring to the big windows. “The sky can be beautiful, it can be turbulent, it can be passionate, it can be frightening, it can be dangerous. I wanted to express that in the collection: things are beyond our control. We’re part of nature, and we have to respect it. We have to live through all of it, storm chasing.”
Naomi Campbell closed the show, following the cast of models and non-models alike. It was a more diverse cast than ever, with Burton changing her approach to designing and presenting her collections during the pandemic, Burton had grown closer to her models.
Asked about the future of Alexander McQueen’s show cycle, Burton said she quite enjoys doing things on her own terms. “The rhythm has been slightly different, and it felt like our own rhythm, in our own time, without having to be formulaic.”
Watch the full show below –
